This book introduces the concepts, applications and development of data science in the telecommunications industry by focusing on advanced machine learning and data mining methodologies in the wireless networks domain. Mining Over Air describes the problems and their solutions for wireless network performance and quality, device quality readiness and returns analytics, wireless resource usage profiling, network traffic anomaly detection, intelligence-based self-organizing networks, telecom marketing, social influence, and other important applications in the telecom industry.
Written by authors who study big data analytics in wireless networks and telecommunication markets from both industrial and academic perspectives, the book targets the pain points in telecommunication networks and markets through big data.
Designed for both practitioners and researchers, the book explores the intersection between the development of new engineering technology and uses data from the industry to understand consumer behavior. It combines engineering savvy with insights about human behavior. Engineers will understand how the data generated from the technology can be used to understand the consumer behavior and social scientists will get a better understanding of the data generation process.
Dr. Ye Ouyang is the youngest Fellow in Verizon history, working on the forefront of cutting edge wireless technologies, artificial intelligence, and data science space. Dr. Ouyang has distinguished experience spanning scientist, researcher, developer, architect, R&D manager, and thought leader.
Dr. Ouyang is leading the Wireless Artificial Intelligence and Big Data team in Verizon Headquarters. Dr. Ouyang was awarded Verizon Fellow title (Verizon’s highest commendation for technical excellence) due to his contributions to wireless AI & big data to improve the performance, quality, reliability, robustness, and scalability of Verizon's networks and devices. His research lies in wireless data science and artificial intelligence, with a focus on 3G/4G LTE/5G networks & device performance, network capacity, traffic patterns, user behaviors, and network & device service quality through simulation, data mining, statistical modeling, machine learning & deep learning techniques.
Dr. Ouyang serves as IEEE Big Data Standard Standing Committee Member (IEEE BDSC), Chair of Device Analytics Working Group of IEEE Big Data Standard Committee, Chair of Industry Relations of IEEE 5G Summit, Industry Chair of IEEE Sarnoff, Workshop Chair of IEEE ICNC, Chair of Executive Forum of IEEE Globecom, Chair of Big Data Committee of IEEE WTS and IEEE WOCC Conferences, Corporate Representative in ETSI, 3GPP and other standard bodies, and TPC for many leading journals, transactions, and magazines.
Dr. Ouyang authored 20+ academic papers, 3 book chapters, 2 books, and 30+ patents. He holds a Master of Science from Tufts University in Massachusetts, USA, a Master of Science from Columbia University, New York, USA, and a Doctor of Philosophy from Stevens Institute of Technology in New Jersey, USA.
Professor Mantian Hu (Mandy) is assistant professor in the Department of Marketing at the Chinese University of Hong Kong. She was the winner of the 2011 Doctoral Dissertation Proposal Competition sponsored by Society for Marketing Advances (USA). Her research focuses on using the cutting-edge empirical models to study and explain consumer behaviors in industries such as telecommunication, automobile and e-commerce. In particular, she is interested in the effects of social network, word-of-mouth, search and learning on influencing consumer behavior. Her research has been published in Marketing Science, The International Journal of Research in Marketing and other leading international journals. She serves as Honorary Advisor of Hong Kong Digital Analytics Association and provides consulting services to marketing research firms, telecom companies and handset manufacturers. Professor Hu received PhD from Stern School of Business at New York University in 2012.
Zhongyuan Li is a data scientist at Verizon Wireless in its New Jersey headquarters. He was previously a research engineer at LSIS (Formerly LG Industrial Systems) in Korea, and a software engineer at the State Grid Corporation in China.
Zhongyuan received his Master’s degree in Computer Engineering from Stevens Institute of Technology in New Jersey, USA, and holds a Master of Science in Electrical and Computer Engineering from Sungkyunkwan University, Korea.
Zhongyuan has published more than 10 papers focusing on machine learning, artificial intelligence and ubiquitous computing. He serves as technical program committee member in IEEE Wireless Telecommunications Symposium and IEEE International Conference on Industrial Internet. He is also a certified professional big data developer and software programmer, organized and participated in design and development of many national level data analytic systems and software systems in both power utility and telecommunication industry.
