Misbehaving The Making of Beh

Thaler, Richard H.

ISBN 10: 0393080943 / ISBN 13: 9780393080940

Editore: W. W. Norton & Company, 2015

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00104282192

Riassunto:

MisbehavingTraditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Misbehaving

Dati bibliografici

Titolo: Misbehaving The Making of Beh
Casa editrice: W. W. Norton & Company
Data di pubblicazione: 2015
Legatura: Rilegato
Condizione: Very Good