Mobile Commerce | Technology, Theory, and Applications

Brian E. Mennecke (u. a.)

ISBN 10: 1591400449 / ISBN 13: 9781591400448

Editore: Information Science Reference, 2012

Mobile Commerce | Technology, Theory, and Applications | Brian E. Mennecke (u. a.) | Buch | Gebunden | Englisch | 2012 | Information Science Reference | EAN 9781591400448 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 102554173

Riassunto:

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Product Description: Book by Brian E Mennecke

Dati bibliografici

Titolo: Mobile Commerce | Technology, Theory, and ...
Casa editrice: Information Science Reference
Data di pubblicazione: 2012
Legatura: Buch
Condizione: Neu