Moderating Focus Groups: A Practical Guide for Group Facilitation
Thomas L. Greenbaum
ISBN 10: 0761920447 ISBN 13: 9780761920441
Editore: SAGE Publications, Inc 2000-01-28, 2000
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Codice articolo 6666-IUK-9780761920441
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Recensione:
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
(Dave Quincy)
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Titolo: Moderating Focus Groups: A Practical Guide ...
Casa editrice: SAGE Publications, Inc 2000-01-28
Data di pubblicazione: 2000
Legatura: Paperback
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, Inc, 2000
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761920441. Codice articolo 9436661
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_453740658
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Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96559440
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Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP34708992
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Foto dell'editore
Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP34708992
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Moderating Focus Groups: A Practical Guide for Group Facilitation
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SAGE Publications, Inc (edition 1), 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0761920447-11-1
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0761920447I4N00
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0761920447I4N00
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
SAGE Publications Inc, United States, Thousand Oaks, 2000
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. "Like every other agency research director, I suffer from focus-group anxiety. Pumping M&Ms behind the one-way mirror, Im monitoring the groups, the moderator and the client simultaneously. Its tough enough to manage the clients expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly thinking, Wow, hes smart. I wish I thought of that. Hes the best." --George Scribner, Research Manager, Organic Inc. "Dynamic, entertaining, and armed with information on new drugs and medical techniques that would challenge the knowledge of most physicians, Tom Greenbaum presides over an attentive yet relaxed group of medical specialists anxious to share their opinions and prejudices with this most charming of focus group moderators. Serving as a polished master of ceremonies, Mr. Greenbaum is able to work with the many individual styles of his physician panel and at the conclusion, leaves one with the sense of having participated in something important." --Alan H. Richman, M.D., Chairman, Department of Radiology of Norwalk Hospital "Tom Greenbaum is a highly effective moderator who has the special ability to quickly learn any subject matter and can conduct groups with expert knowledge. From the discussion guide to the final report, Tom works with speed and accuracy." --Mark Alfonso, V. P. of Marketing, The Purdue Frederick Company "Tom is one of the most competent and intuitive moderators I have ever worked with: not only does he have an impeccable understanding of the technical skills necessary for a successful moderator, he also has a unique and uncanny ability to foster and capitalize on the internal dynamics of any group." --Joseph A. Ciaralli, The Prudential Insurance Company of America "Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need to either live with the guru for a year or read his books." --Dave Quincy, Clarion Marketing and Communications The entire range of facilitation techniques is covered in this comprehensive handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes a wealth of advanced techniques not found in other books on focus group research (on managing group dynamics, energizing a tired group, and digging deeper into the minds of participants.) Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services. While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from reading this book because it will provide them with valuable insights on how to evaluate their moderators work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003405491
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Da: Toscana Books, AUSTIN, TX, U.S.A.
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Paperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0761920447
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