The Moderator's Survival Guide (Paperback)

Donna Tedesco

ISBN 10: 0124047009 / ISBN 13: 9780124047006

Editore: Elsevier Science & Technology, San Francisco, 2013

Paperback. The Moderator's Survival Guide Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, from technical difficulties to emotional outbursts to awkward interactions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780124047006

Riassunto:

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews.

As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way.

• Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation.
• Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely.
• Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

Informazioni sull'autore: Donna Tedesco is a Senior User Experience Specialist with over ten years of user research experience. She has published and presented at local, national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies." Donna received a BS in Engineering Psychology/Human Factors from Tufts University School of Engineering and a MS in Human Factors in Information Design from Bentley University. Fiona Tranquada is a Senior Usability Consultant with over ten years of user research experience. She has published and presented at local and national conferences and is an active Board member for the Boston chapter of the User Experience Professionals Association (UXPA). Fiona received a BA in Professional Writing and Creative Writing from Carnegie Mellon and an MS in Human Factors in Information Design from Bentley University.

Dati bibliografici

Titolo: The Moderator's Survival Guide (Paperback)
Casa editrice: Elsevier Science & Technology, San Francisco
Data di pubblicazione: 2013
Legatura: Paperback
Condizione: new