Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

Lele, Milind M.

ISBN 10: 1400049725 / ISBN 13: 9781400049721

Editore: Crown Business, 2005

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Dati bibliografici

• Titolo: Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
• Editore: Crown Business
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1400049725
• ISBN 13: 9781400049721
• Rilegatura: hardcover
• Condizione: New
• Peso: 14 once

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Riassunto

Designed to help business people break free of conventional thinking, a noted buisness consultant presents seventeen important rules designed to assist readers to achieve success in the competitive modern world, with advice on how to develop, build, market, and sell an innovative new product or service ahead of one's rivals in the field. 25,000 first printing.

Informazioni sull?autore

Milind M. Lele is the managing director of SLC Consultants, Inc., a strategy consulting firm based in Chicago, Illinois. He was adjunct professor of strategy and marketing at the University of Chicago’s Graduate School of Business for more than eighteen years and presently teaches in Chicago GSB’s executive education programs all over the world. He obtained his Ph.D. from Harvard University and has published widely, including articles in Harvard Business Review and Sloan Management Review and two books, The Customer Is Key and Creating Strategic Leverage.