Multimodal Discourse

Gunther Kress, Theo Van Leeuwen

ISBN 10: 0340608773 / ISBN 13: 9780340608777

Editore: Bloomsbury Publishing PLC, GB, 2001

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Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.

Codice articolo LU-9780340608777

Dati bibliografici

• Titolo: Multimodal Discourse
• Editore: Bloomsbury Publishing PLC, GB
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0340608773
• ISBN 13: 9780340608777
• Rilegatura: Paperback
• Condizione: New
• Peso: 346 grammi

Descrizione articolo

Riassunto

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Informazioni sull?autore

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia