Multimodal Discourse : The Modes and Media of Contemporary Communication

Kress, Gunther; Van Leeuwen, Theo

ISBN 10: 0340608773 / ISBN 13: 9780340608777

Editore: Bloomsbury Academic, 2001

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Dati bibliografici

• Titolo: Multimodal Discourse : The Modes and Media of Contemporary Communication
• Editore: Bloomsbury Academic
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0340608773
• ISBN 13: 9780340608777
• Rilegatura: Brossura
• Condizione: As New

Descrizione articolo

Riassunto

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Informazioni sull?autore

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia