Titolo: Multimodal Discourse : The Modes and Media of Contemporary Communication
Editore: Bloomsbury Academic
Data di pubblicazione: 2001
Lingua: Inglese
ISBN 10: 0340608773
ISBN 13: 9780340608777
Rilegatura: Brossura
Condizione: New

Descrizione articolo

Riassunto

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Informazioni sull?autore

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

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