Multivariate Data Analysis (7th Edition)

Anderson, Rolph E.,Babin, Barry J.,Black, William C.,Hair Jr, Joseph F.

ISBN 10: 0138132631 / ISBN 13: 9780138132637

Editore: Pearson, 2009

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Codice articolo S_431891973

Dati bibliografici

• Titolo: Multivariate Data Analysis (7th Edition)
• Editore: Pearson
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0138132631
• ISBN 13: 9780138132637
• Rilegatura: Paperback
• Condizione: Good

Descrizione articolo

Riassunto

For graduate and upper-level undergraduate marketing research courses.

For over 30 years,  Multivariate Data Analysis  has provided readers with the information they need to understand and apply multivariate data analysis. 

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.