Multivariate Data Analysis

Joseph F. Hair

ISBN 10: 0135153093 / ISBN 13: 9780135153093

Editore: Pearson Education, 2009

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00135153093-G

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Titolo: Multivariate Data Analysis

Casa editrice: Pearson Education

Data di pubblicazione: 2009

Legatura: Brossura

Condizione: good

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Riassunto:

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.