Multivariate Data Analysis: United States Edition

Hair, Joseph/ Anderson, Rolph/ Black, Bill/ Babin, Barry

ISBN 10: 0138132631 / ISBN 13: 9780138132637

Editore: Prentice Hall, 2009

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7th edition. 900 pages. 10.25x8.50x1.25 inches. In Stock.

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Dati bibliografici

• Titolo: Multivariate Data Analysis: United States Edition
• Editore: Prentice Hall
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0138132631
• ISBN 13: 9780138132637
• Rilegatura: Paperback
• Condizione: Brand New

Descrizione articolo

Riassunto

For graduate and upper-level undergraduate marketing research courses.

For over 30 years,  Multivariate Data Analysis  has provided readers with the information they need to understand and apply multivariate data analysis. 

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.