The Myth of the Ethical Consumer Paperback with DVD

Lingua: inglese

Editore: Cambridge University Press, 2010

0521747554 / 9780521747554

Da: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

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Venditore AbeBooks dal 15 ottobre 2025

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[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Timothy M. Devinney (University of Technology, Sydney) Format: Mixed media product Number of Pages: 253 Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

Codice articolo 9780521747554-SECONDHAND

Titolo
The Myth of the Ethical Consumer Paperback with DVD
Autore
Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana M.
Editore
Cambridge University Press
Anno di pubblicazione
2010
Tipo di libro
Mixed media product
Rilegatura
Mixed media product
Lingua
inglese
ISBN 10
0521747554
ISBN 13
9780521747554

Book Grocer

Tullamarine, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 15 ottobre 2025

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 15 a 25 giorni lavorativiDa 7 a 14 giorni lavorativi
Primo articoloEUR 25,83EUR 43,05
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