The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. Questo articolo non è disponibile.
10 valutazioni di Goodreads
Lingua: inglese
Editore: Cyan Communications, 2006
- Brossura
- Usato
Da: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
Venditore con 5 stelle
Venditore AbeBooks dal 15 settembre 2017
Non disponibile
Brossura
Condizione: Usato - Molto buono
EUR 5,73
Descrizione dell’articolo da parte del venditore
Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Codice articolo S_468428189
- Titolo
- The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
- Autore
- Taylor, Neil
- Editore
- Cyan Communications
- Anno di pubblicazione
- 2006
- Condizione
- Very Good
- Rilegatura
- paperback
- Lingua
- inglese
- ISBN 10
- 1904879705
- ISBN 13
- 9781904879701
Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, this handbook covers the often overlooked legal and linguistic implications of a name, as well as how to market the brand and convince people both internally and in the outside world that the chosen name is the best choice. Current naming trends and the lessons learned from failed experiments are provided as experiences from which to draw inspiration.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Informazioni sull’autore
Neil Taylor is the creative director at The Writer, a brand and communication consulting company.
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.