Narrative Generation: Why narrative will become your most valuable asset in the next 5 years

Badillo, Ann,Donovan, Tim,Trevarthen, Tobin

ISBN 10: 1539146146 / ISBN 13: 9781539146148

Editore: CreateSpace Independent Publishi, 2016

Riguardo questo articolo

Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.

Codice articolo L-BJD00989-RAG-20250318-G

Dati bibliografici

• Titolo: Narrative Generation: Why narrative will become your most valuable asset in the next 5 years
• Editore: CreateSpace Independent Publishi
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1539146146
• ISBN 13: 9781539146148
• Rilegatura: paperback
• Condizione: Good

Descrizione articolo

Riassunto

In a world where story has become everything, organizations are finding it increasingly hard to compete. That’s because stories can only take you so far. The real power lies in narratives. We are surrounded by noise. We are overwhelmed by information from social media, news and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard.Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren’t enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative.So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative “Initiators” and “Respondents.” They will also learn about the elements of the existing narratives they live with, and are creating.By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size.Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.