Navigating Simulations in Marketing for Strategic Success (Paperback)

Lingua: inglese

Editore: IGI Global, 2025

9798337331423

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

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Paperback. In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists. "This book aims to aims to bridge the gap between theoretical knowledge and hands-on implementation, providing both academic and practical insights"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

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Dati bibliografici

Titolo
Navigating Simulations in Marketing for Strategic Success (Paperback)
Autore
Andreas Masouras
Editore
IGI Global
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798337331423

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 43,16EUR 43,16
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