Netnography: Redefined

Robert Kozinets

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Lingua: inglese

Editore: SAGE Publications Ltd, United Kingdom, London, 2015

1446285758 / 9781446285756

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Descrizione dell’articolo da parte del venditore

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches,Netnography: Redefinedis an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor,Netnography: Redefinedincludes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefinedpresents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Codice articolo GOR009140507

Titolo
Netnography: Redefined
Autore
Robert Kozinets
Editore
SAGE Publications Ltd, United Kingdom, London
Anno di pubblicazione
2015
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1446285758
ISBN 13
9781446285756
Edizione
seconda edizione
Peso dell'articolo
558 grammi
Dimensioni
170.0 x 242.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
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