New Paperback Edition
Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies
“This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.”
—John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California
“I couldn’t wait to get my hands on this research…I have already begun to put the ideas into practice in designing next-generation open innovation networks…the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!”
—Larry Huston, Creator of the “Connect and Develop” program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice
“In our borderless world, every manager needs to understand the strategic implications of networks. For the first time,The Network Challenge brings together thought leaders from many fields—a team of experts as broad as the network challenge itself.”
—Kenichi Ohmae, author of more than 100 books, including the seminal work,The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected byThe Economist as one of five management gurus in the world.
Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses).
While managers typically view business through the lens of a single firm, this book
challenges readers to take a broader view of their enterprises and opportunities.
This book’s 28 original essays include
CK Prahalad on networks as the new locus of competitive advantage
Russell E. Palmer on leadership in a networked global environment
Dawn Iacobucci and James M. Salter II on the business implications of social networking
Franklin Allen and Ana Babus on contagion in financial markets
Steven O. Kimbrough on artificial intelligence, evolutionary computation,
and networks
Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation
Manuel E. Sosa on coordination networks in product development
Christophe Van den Bulte and Stefan Wuyts on customer networks
Christoph Zott and Raphael Amit on using business models to drive network-based strate
“We’re entering an age of networked intelligence. The Network Challenge marshals a cast of savvy thinkers and practitioners to tackle a broad range of the fascinating and important unanswered questions. Completely stimulating.”
--Don Tapscott, author of 13 books about networks in business and society, including
Wikinomics and most recently,Grown Up Digital.
