Da
Redux Books, Grand Rapids, MI, U.S.A.
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Paperback. Text contains underlining/marking. Covers show minor shelf wear.; 100% Satisfaction Guaranteed! Ships same or next business day! Codice articolo 52502040049
This text presents a key to understanding how ideas, products and opinions ""take off"" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation. Chapter 1 reviews the diffusion of innovation theory, network analysis, and the datasets used as examples. Chapter 2 reviews prior research conducted on threshold and critical mass models. Chapter 3 presents relational network models of diffusion which posit that individuals adopt innovations based on their direct relations with others in their social system, and the next chapter provides structural network models of diffusion which posit that individuals adopt innovations based on their position in the social system, regardless of direct ties to specific others. Threshold and critical mass models of diffusion are presented in chapters 5 and 6. Chapter 7 develops a general threshold model of adoption based on social networks. This book is addressed to researchers, policymakers and students interested in diffusion of innovation or network analysis. It is also meant for those interested in studying the process of social change as represented by a diffusion network paradigm. Finally, individuals interested in developing, evaluating or understanding communication campaigns and media effects can use these concepts to improve their work.
Titolo: Network Models of the Diffusion of ...
Casa editrice: Hampton Press (NJ)
Data di pubblicazione: 1995
Legatura: Paperback
Condizione: Good
Edizione: seconda edizione
Da: HPB-Red, Dallas, TX, U.S.A.
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_391775313
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 9814095-6
Quantità: 2 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Fair. Second Printing. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 1881303225-7-1
Quantità: 1 disponibili
Da: Revaluation Books, Exeter, Regno Unito
Paperback. Condizione: Brand New. second printing edition. 171 pages. 9.00x6.00x0.50 inches. In Stock. Codice articolo 1881303225
Quantità: 1 disponibili