Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms
Raymond J. Dolan
ISBN 10: 0123814316 ISBN 13: 9780123814319
Editore: Elsevier Science Publishing Co Inc, 2011
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New copy - Usually dispatched within 4 working days. Codice articolo B9780123814319
Riassunto:
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.
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Titolo: Neuroscience of Preference and Choice: ...
Casa editrice: Elsevier Science Publishing Co Inc
Data di pubblicazione: 2011
Legatura: Hardback
Condizione: New