Neuroscience of Preference and Choice

Raymond J Dolan

ISBN 10: 0123814316 / ISBN 13: 9780123814319

Editore: Elsevier Science Okt 2011, 2011

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This item is printed on demand - it takes 3-4 days longer - Neuware -One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. 356 pp. Englisch.

Codice articolo 9780123814319

Dati bibliografici

• Titolo: Neuroscience of Preference and Choice
• Editore: Elsevier Science Okt 2011
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0123814316
• ISBN 13: 9780123814319
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 238 L x 159 A x 25 P (millimetri) 238 millimetri di larghezza per 159 millimetri di altezza per 25 millimetri di profondità
• Peso: 695 grammi

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Riassunto

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.