A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Bedbury, Scott,Fenichell, Stephen
ISBN 10: 0670030767 ISBN 13: 9780670030767
Editore: Viking Penguin, Inc., 2002
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Codice articolo mon0000008535
Riassunto:
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
Informazioni sull?autore:
Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.
Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
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Dati bibliografici
Titolo: A New Brand World: Eight Principles for ...
Casa editrice: Viking Penguin, Inc.
Data di pubblicazione: 2002
Legatura: hardcover
Condizione: Acceptable
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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Penguin Putnam Inc, United States, New York, NY, 2002
ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780670030767. Codice articolo 8664314
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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Viking Press Inc 28/02/2002, 2002
ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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ISBN 10: 0670030767
ISBN 13: 9780670030767
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Editore:
Viking Penguin, Inc., 2002
ISBN 10: 0670030767
ISBN 13: 9780670030767
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