New Methods of Market Research and Analysis

Lingua: inglese

Editore: Edward Elgar Publishing Ltd, GB, 2017

1786432684 / 9781786432681

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Rilegato

Condizione: Nuovo

EUR 163,64

EUR 77,61 spedizione 
Spedito da Regno Unito a U.S.A.

Quantità: 11 disponibili

Aggiungi al carrello
Resi gratuiti per 30 giorni

Descrizione dell’articolo da parte del venditore

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications.This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand. …

Codice articolo LU-9781786432681

Titolo
New Methods of Market Research and Analysis
Autore
G. Scott Erickson
Editore
Edward Elgar Publishing Ltd, GB
Anno di pubblicazione
2017
Condizione
New
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1786432684
ISBN 13
9781786432681

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,61EUR 119,40
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Informazioni sull’azienda del venditore

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, Regno Unito W1W 8BE