New Perspectives on Retailing and Store Patronage Behavior : A Study of the interface between retailers and consumers

Lingua: inglese

Editore: Springer US, 2004

1402079540 / 9781402079542

Serie: Libro 3 di 40 - International Studies in Entrepreneurship

Da: Buchpark, Trebbin, GermaniaBuchpark

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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.…

Codice articolo 2404677/2

Titolo
New Perspectives on Retailing and Store Patronage Behavior : A Study of the interface between retailers and consumers
Autore
Hans Stubbe Solgaard, Torben Hansen
Editore
Springer US
Anno di pubblicazione
2004
Condizione
Sehr gut
Rilegatura
Rilegato
Lingua
inglese
ISBN 10
1402079540
ISBN 13
9781402079542
Serie
Libro 3 di 40: International Studies in Entrepreneurship
Cataloghi dei venditori
Bücher

Buchpark

Trebbin, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 105,00EUR 130,00
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