New Positioning: The Latest on the World's Number 1 Business Strategy. Questo articolo non è disponibile.
Trout, Jack,Riukin, Steve,Rivkin, Steve
Lingua: inglese
Editore: McGraw-Hill Inc.,US, 1995
- Rilegato
- Usato

Da: Sell Books, Elland, Yorks, Regno UnitoSell Books
Venditore AbeBooks dal 27 dicembre 2024
Condizione: Usato - Buono
EUR 3,90
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Codice articolo mon0000042407
- Titolo
- New Positioning: The Latest on the World's Number 1 Business Strategy
- Autore
- Trout, Jack,Riukin, Steve,Rivkin, Steve
- Editore
- McGraw-Hill Inc.,US
- Anno di pubblicazione
- 1995
- Condizione
- Good
- Rilegatura
- hardcover
- Lingua
- inglese
- ISBN 10
- 0070652910
- ISBN 13
- 9780070652910
Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept?
And what has an era of tumultuous change done to positioning?
The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin.
The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages.
Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates.
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