Next Marketing : From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script

Harshit Jain

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Lingua: inglese

Editore: Entrepreneur Books, 2026

9798897010226

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Condizione: Nuovo

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Descrizione dell’articolo da parte del venditore

nach der Bestellung gedruckt Neuware - Printed after ordering - In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy. This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflows Reduce physician burnout while improving patient outcomes Leverage behavioral economics principles for ethical, compliant engagement Implement real-time interventions for affordability, clinical trials, and treatment decisions Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time.…

Codice articolo 9798897010226

Titolo
Next Marketing : From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script
Autore
Harshit Jain
Editore
Entrepreneur Books
Anno di pubblicazione
2026
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 13
9798897010226
Peso dell'articolo
298 grammi
Dimensioni
229x152x11 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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