OPT OUT: Rethink success. Reinvent rich. Realize the life you want.

Forward by Michael E. Gerber, World's #1 Small Business Guru.

“This is a well-written book that shows you what you need to do to get out of debt, build your financial fortune, and take control of every part of your personal future.” -Brian Tracy, Author of Success Secrets of Self-Made Millionaires.

"Dana picks up where Tim Ferris left off. Perfect for the 4HWW devotee." -Amazon Reader

Opt Out is a lifestyle book....or is it a book about entrepreneurship in disguise? There's a reason the forward is by Michael E. Gerber, the world's most famous small business guru. Opt Out isn't a story about a guy who made a bunch of money and sailed off into the sunset. It's a playbook for people who want to own their life, control their time, and be the master of their destiny. It is a book about business, and real estate, but not based on high claims that neglect hindsight bias. This book is a tool chest for rogues and misfits who want to deliberately build their dream life.

A fresh take on the 4HWW lifestyle by popular podcaster Dana Robinson, whose own Opt Out journey includes a year in Bali, and a life less tethered. A great read for digital nomads, aspiring entrepreneurs, and anyone who wants to break free of the rat race to build the life they want. If you loved Rich Dad/Poor Dad, Millionaire Next Door and the 4 Hour Work Week, you'll resonate with Dana's approach to opting out and building the life you want. Whether you want to live in a mansion, drive a luxury car, and be your own boss...or want to vagabond around the world, or live on an island and not work for a year, you can’t do it by following the rules. You’ve got to opt out. And as entrepreneur Dana Robinson has learned, escaping the rat race doesn’t come by working harder and spending less. It comes from knowing the tricks employed by other dropouts and rebels that have enabled them to beat the system and live the life most of us only dream about. Opt Out is the story of serial-entrepreneur Dana Robinson’s life-long quest to learn the secrets of those who have successfully tapped into the hidden path to real success. Opt Out shows how to hack the system offers an in-depth instruction manual for anyone looking to reinvent their own lives in a world that rewards those that take path less traveled.

The only question is – are you ready to opt out?

Dana Robinson is an attorney, entrepreneur, law professor and Linkedin Learning educator. But, those credentials didn’t get him the life he lives. Dana’s entrepreneurial ventures began when he was a kid, selling the family chicken eggs to neighbors, mowing lawns and making hair clips he sold to girls in middle school. He launched his first real business at 19, sold that four years later then started another. Since then he’s owned, co-owned and invested in over a dozen ventures: from shoes to audiobooks; shelving to wine barrels; software to real estate. Along the way, he’s gathered a tribe that might appear to be a motley crew of non-conformists and the unemployable. But, that tribe is actually made up of subversive millionaires who are living a life that most people envy. They do what they want, when and how they want. Dana’s opt out life includes living in seaside mansions and driving luxury cars. But, it also includes a year in Bali surfing, exploring, and writing this book.

Dana didn’t cash out with millions, win the lottery or inherit a dime. He’s not another business guru, or a tech billionaire. He’s just an average middle-class guy who hustled and reinvented what it means to be rich through counterintuitive ideas, hacks, and opting out of the mainstream approach to life, money and business. He’s achieved what people think success is all about: money, cars, homes, travel and luxury goods. But, not the way others accomplish this. He broke the rules and stole the good life. He reveals his secrets in this book.