The Objects of Affection : Semiotics and Consumer Culture

A. Berger

ISBN 10: 0230103723 / ISBN 13: 9780230103726

Editore: Palgrave Macmillan Us, 2010

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nach der Bestellung gedruckt Neuware - Printed after ordering - In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Codice articolo 9780230103726

Dati bibliografici

• Titolo: The Objects of Affection : Semiotics and Consumer Culture
• Editore: Palgrave Macmillan Us
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0230103723
• ISBN 13: 9780230103726
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 211 L x 140 A x 15 P (millimetri) 211 millimetri di larghezza per 140 millimetri di altezza per 15 millimetri di profondità
• Peso: 340 grammi

Descrizione articolo

Riassunto

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Informazioni sull?autore

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.