Orchestrating Success: Improve Control of the Business with Sales and Operations Planning (Oliver Wight library)

Richard C. Ling, Walter E. Goddard

ISBN 10: 0471132276 / ISBN 13: 9780471132271

Editore: John Wiley and Sons, 1992

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Dati bibliografici

• Titolo: Orchestrating Success: Improve Control of the Business with Sales and Operations Planning (Oliver Wight library)
• Editore: John Wiley and Sons
• Data di pubblicazione: 1992
• Lingua: Inglese
• ISBN 10: 0471132276
• ISBN 13: 9780471132271
• Rilegatura: Hardcover
• Condizione: Used; Very Good

Descrizione articolo

Riassunto

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Product Description

Book by Ling Richard C Goddard Walter E