Titolo: Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
Editore: Wiley
Data di pubblicazione: 1989
Lingua: Inglese
ISBN 10: 0471132276
ISBN 13: 9780471132271
Rilegatura: Rilegato
Condizione: New

Descrizione articolo

Riassunto

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Product Description

Book by Ling Richard C Goddard Walter E

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