Organising User Communities for Innovation Management

Lingua: inglese

Editore: Gabler Verlag, 2009

3834920843 / 9783834920843

Da: Buchpark, Trebbin, GermaniaBuchpark

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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | With the astounding success of social networking systems such as Facebook, Bebo, LinkedIn, and MySpace, interest in social networks soared amongst researchers and pr- titioners. Organised groups of individuals can be of considerable value to ?rms, but a deeper understanding of the phenomenon is still lacking. User communities are social networks of individuals who group together with the purpose of exchanging ideas, insights and experiences with each other. Although the concept of leveraging user communities for innovation management is not new, most of the literature has assumed the ready existence of user communities and has concentrated on examining how ?rms can cooperate with them. Research on the emergence and persistence of user communities has mostly been neglected. Celine Schulz attempts to ?ll this gap by focussing on why user communities exist, what their goals are and how they function. In her dissertation, Celine Schulz undertakes a study of individuals in user communities of the software ?rm Computer Associates (CA). Using an online survey, a unique data set of users in 161 di?erent CA user groups was assembled. Thisdissertationconsistsofthreeempiricalstudiesbasedonthisdataset. The ?rst two studies analyse why individuals communicate with other members in their user communities, that is why they are willing to share information with each other and how they bene?t from the interaction with their user communities. The third study examines how user communities can be leveraged for ?rms¿ innovation processes, by speci?cally investigating the individual- and group-speci?c attributes of customer collaborators from user communities.

Codice articolo 5952957/12

Titolo
Organising User Communities for Innovation Management
Autore
Schulz, Celine
Editore
Gabler Verlag
Anno di pubblicazione
2009
Condizione
Sehr gut
Rilegatura
Brossura
Lingua
inglese
ISBN 10
3834920843
ISBN 13
9783834920843
Cataloghi dei venditori
Bücher

Buchpark

Trebbin, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 105,00EUR 130,00
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