Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (Hardcover)

Lingua: inglese

Editore: Igi Global Scientific Publishing, 2026

9798260014530

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Hardcover. Marketing and consumer behavior in the digital era shape how modern businesses operate and compete. As digital technologies accelerate the pace of transformation, organizations must adapt their structures, strategies, and cultures to foster innovation and remain relevant. Consumer behavior evolves in response to increased connectivity, personalized experiences, and access to information, driving companies to rethink how they engage and deliver value. This environment highlights the need for organizations to be agile and customer-centric while leveraging innovation to meet shifting expectations in a digitally driven marketplace. Organizational Change, Innovation, and Consumer Behavior in the Digital Economy explores how organizations adapt to digital technology by implementing change and fostering innovation in their strategies, operations, and cultures. It examines how evolving consumer behaviors in the digital economy influence business decisions, customer engagement, and the creation of value. This book covers topics such as manufacturing, brand perception, and digital technology, and is a useful resource for marketers, business owners, engineers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9798260014530

Titolo
Organizational Change, Innovation, and Consumer Behavior in the Digital Economy (Hardcover)
Autore
Vladimir Simovic
Editore
Igi Global Scientific Publishing
Anno di pubblicazione
2026
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 13
9798260014530

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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