Origination: The Geographies of Brands and Branding (RGS-IBG Book Series)

Pike, Andy

ISBN 10: 1118556402 / ISBN 13: 9781118556405

Editore: Wiley-Blackwell, 2015

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5634554499

Riassunto:

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

• Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
• Challenges current interpretations of brands as vehicles of homogenization in globalization
• Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
• Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
• Forges strong new connections between political and cultural economy approaches within geography
• Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Informazioni sugli autori:

Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andrés Rodríguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011), and co-editor of Handbook of Local and Regional Development (2011) (with Andrés Rodríguez-Pose and John Tomaney).

Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andres Rodriguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011) and co-editor of Handbook of Local and Regional Development (2011) (with Andres Rodriguez-Pose and John Tomaney).

Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK.

Dati bibliografici

Titolo: Origination: The Geographies of Brands and ...
Casa editrice: Wiley-Blackwell
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: Very Good