Thinking about leaving your 9 to 5 job to start your own business - but don’t want to burn it all down?
You’re not alone. Whether you’re craving more time with your family, more meaning in your work, or simply more space to breathe, Outside of the 9 to 5 will guide you in designing a business that works for you - without the hustle, hype, or burnout.
This isn’t a get-rich-quick promise or a leap-before-you-look fantasy. It’s a grounded, step-by-step roadmap from Anna Lundberg - former corporate strategist turned trusted coach for solopreneurs and experts ready to do things differently.
Drawing on a decade of experience supporting clients to successfully transition from employee to business owner, Anna shares her proven 5 Pillars framework to help you:
🔹 Redefine what success means to you (hint: it’s not just about hitting six figures)
🔹 Build confidence and resilience to navigate the messy middle of self-employment
🔹 Choose a business model that supports both your income and your ideal lifestyle
🔹 Create a personal brand that attracts the right clients - without shouting online
🔹 Design your weeks for real work-life integration, not just more work from home
Whether you’re just starting to explore your options or you’ve already quit and are now wondering "What next?", this book will meet you where you are - with clarity, practical exercises, and honest advice from someone who’s been there.
You won’t find hype or hollow motivation here. Instead, you’ll find:
- A clear alternative to the corporate career path
- Tools to build a business that’s both profitable and purposeful
- Encouragement to trust yourself - because your next chapter is yours to design
If you’re ready to escape the 9 to 5... but not your ambition, your values, or your sanity - this book is for you.
Buy now to start building a business (and life) that actually works.
Visit onestepoutside.com for your free 5 Pillars scorecard and explore courses and coaching to take your next step.
Anna Lundberg is the founder of One Step Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility, and fulfilment - outside of the conventional 9 to 5.Voted 'most likely to succeed' and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.Having 'ended up' in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5.
