Outsourcing the Sales Function: The Real Costs of Field Sales
Erin Anderson; Bob Trinkle
ISBN 10: 0324207484 ISBN 13: 9780324207484
Editore: South-Western Educational Pub, 2005
Usato
Hardcover
Da
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Descrizione:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0324207484I4N00
Riassunto:
This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the differences between manufacturers' reps and company owned, tips for when to use them, how to most effectively work with them to optimize company return, and how to build strategic long-term alliances. The authors offer detailed information about the true costs and benefits of running a sales force and discuss how to effectively work with manufacturers' representatives to optimize your return. The book includes a CD-ROM with a cost calculator.
Product Description: Book by Anderson Erin Trinkle Bob
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Dati bibliografici
Titolo: Outsourcing the Sales Function: The Real ...
Casa editrice: South-Western Educational Pub
Data di pubblicazione: 2005
Legatura: Hardcover
Condizione: Very Good
Condizione sovraccoperta: No Jacket