Overcoming Inventoritis: The Silent Killer of Innovation

Lingua: inglese

Editore: Thinkaha, Inc. Feb 2008, 2008

1600050417 / 9781600050411

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - Overcoming Inventoritis, a largely psychological disorder, is important to anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of Thomas Edison, the World¿s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. Be wary of taking a lead from the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and broke.People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process.Steve Wozniak, Inventor of the personal computer and co-founder of Apple says that 'As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor.'. …

Codice articolo 9781600050411

Titolo
Overcoming Inventoritis: The Silent Killer of Innovation
Autore
Peter Paul Roosen
Editore
Thinkaha, Inc. Feb 2008
Anno di pubblicazione
2008
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1600050417
ISBN 13
9781600050411
Peso dell'articolo
231 grammi
Dimensioni
216x140x11 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
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