The PDMA Handbook of New Product Development. Questo articolo non è disponibile.The PDMA Handbook of New Product Development

Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.

About the editors MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author, his books include Managing the Development of New Products and Faster New Product Development. ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management. GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D-intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development. NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.