186 pages. This book comines academic knowledge and the wisdom of experience in election campaigns. It is an important contribution to the fields of political communication and campaigns." FINE SOFTCOVER Size: 8vo - over 7�" - 9�" tall.

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Dati bibliografici

Titolo

THE PERSUASIVE POWER OF CAMPAIGN ADVERTISING.

Editore

Temple University Press:

Data di pubblicazione

2011

Lingua

Inglese

ISBN 10

1439903336

ISBN 13

9781439903339

Rilegatura

Soft Cover

Condizione

Fine

Cataloghi dei venditori

TELEVISION: The Media & Little Ole' Me.

Descrizione articolo

Riassunto

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.

The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention.

The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Product Description

Book by Ridout Travis N Franz Michael M

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