This Is PR : The Realities of Public Relations
Turk, Judy, Kruckeberg, Dean, Newsom, Doug
ISBN 10: 0495091324 ISBN 13: 9780495091325
Editore: Cengage Learning, 2006
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Better World Books, Mishawaka, IN, U.S.A.
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Venditore AbeBooks dal 3 agosto 2006
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Descrizione:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2357032-6
Riassunto:
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS provides information and guidance that will be useful to the experienced public relations practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to be engaged and prepared!
Product Description: Book by Newsom Doug Turk Judy Kruckeberg Dean
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Dati bibliografici
Titolo: This Is PR : The Realities of Public ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2006
Legatura: Brossura
Condizione: Very Good
Edizione: 9 Edition.