PUBLIC RELATIONS: A Practical Guide to the Basics (PR in Practice)

Henslowe, Philip

ISBN 10: 0749429372 / ISBN 13: 9780749429379

Editore: Kogan Page, 1998

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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1857833

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Titolo: PUBLIC RELATIONS: A Practical Guide to the ...

Casa editrice: Kogan Page

Data di pubblicazione: 1998

Legatura: Paperback

Condizione: Used; Very Good

Descrizione articolo

Riassunto:

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

Product Description:

Very good copy