Patterns of Overlap in Opinion Leadership and Interest for Selected Categories

Lingua: inglese

Editore: Forgotten Books, 2024

0282239588 / 9780282239589

Da: Forgotten Books, London, Regno UnitoForgotten Books

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Venditore AbeBooks dal 2 giugno 2021

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Descrizione dell’articolo da parte del venditore

Print on Demand. This book analyzes the patterns of opinion leadership and interest in seven categories of purchasing activities, including household work, automobiles, and food preparation. The author investigates whether opinion leadership is generalized across these categories or tends to be specialized or limited to specific areas. Drawing on data from a survey of 931 housewives, the book examines the relationship between interest in these areas and opinion leadership, finding that there is a strong association between the two. The author also explores the concept of multiple-area opinion leadership, comparing the number of persons identified as opinion leaders in two or more categories with the number expected if all categories of opinion leadership were independent of one another. The book concludes that while some "real" amount of overlap in opinion leadership exists beyond that to be expected by chance, opinion leadership is not generalized across all the categories studied. Instead, the author finds that patterns of overlap in opinion leadership appear to parallel the manner in which housewives' interest in these categories cluster together. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …

Codice articolo 9780282239589_0

Titolo
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories
Autore
David Bruce Montgomery, Alvin J. Silk
Editore
Forgotten Books
Anno di pubblicazione
2024
Condizione
New
Tipo di libro
print-on-demand item
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0282239588
ISBN 13
9780282239589
Cataloghi dei venditori
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Forgotten Books

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2021

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 5 a 10 giorni lavorativiDa 5 a 10 giorni lavorativi
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Descrizione dello Store

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

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London, Regno Unito SW19 2RR