Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business. Questo articolo non è disponibile.
Lingua: inglese
Editore: Business Expert Press, 2022
- Brossura
- Usato
Da: ebooks Keystone, Reading, PA, U.S.A.ebooks Keystone
Venditore AbeBooks dal 1 aprile 2025
Condizione: Usato - Buono
EUR 10,33
Descrizione dell’articolo da parte del venditore
This book is in good condition, with minimal signs of wear and tear.
Codice articolo GWKV.1637422644.G
- Titolo
- Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business
- Autore
- Bailey, Cassandra M.; Schmidt, Dana M.
- Editore
- Business Expert Press
- Anno di pubblicazione
- 2022
- Condizione
- good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1637422644
- ISBN 13
- 9781637422649
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
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