Performance at the Limit: Business Lessons from Formula 1 Motor Racing

Mark Jenkins, Ken Pasternak, Richard West

ISBN 10: 0521844002 / ISBN 13: 9780521844000

Editore: Cambridge University Press 07/07/2005, 2005

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Titolo: Performance at the Limit: Business Lessons ...

Casa editrice: Cambridge University Press 07/07/2005

Data di pubblicazione: 2005

Legatura: Rilegato

Condizione: Very Good

Descrizione articolo

Riassunto:

Performance is the central focus of every organization, and yet for many how to achieve this remains unanswered.

Informazioni sugli autori:

Mark Jenkins is Professor of Competitive Strategy at Nottingham University Business School.

Ken Pasternak is a former international banker and now designs and delivers management development programmes.

Richard West is a trained former automotive mechanic who transferred to the commercial side of Formula 1 motor racing in the early 1980s. During his career, he has worked with the McLaren, Williams and Arrows F1 teams as well as holding a Directorship of the Le Mans and Daytona 24 Hour Jaguar sports car teams. He successfully revitalised the British Touring Car Championship between 2000 and 2004 and in his career has raised in excess of 165 million dollars worth of sponsorship. Today he works as a keynote speaker and presenter for a growing range of national and international clients and has co-authored two books on the business of Formula 1 as well as co-presenting the BBC World TV series 'Formula for Success'. He is also frequently called upon as a facilitator and mediator at high level conferences.