This book presents different perspectives in finance and the adoption of digital tools in business in India.
It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new digital tools and strategies in different areas of business and management and ways in which these tools can be employed in business analysis, strategy, risk assessment, and management. It presents an overview of the application of new technologies in the industrial, banking, corporate, and agriculture sectors, among others, all aimed at increasing performance and profitability, assessing financial risk and volatility, and improving customer and employee experience.
Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers, and students who are interested in business and financial strategy, social inclusion, e-business, social entrepreneurship, information management, finance, and banking.
Satyajit Chakrabarti is the Director of the Institute of Engineering and Management, Kolkata, India. He obtained his PhD in nanotechnology from the National Institute of Technology and a Master’s in computer science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT, and data science and has many patents filed in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem-solving using innovation and innovative technologies.
Saikat Chakrabarti is Associate Professor at the Institute of Engineering and Management, Kolkata, West Bengal. He has a PhD in management. He has published extensively on psychological contract, human resource planning, cross-cultural training, and out-bound training. He has also published chapters in the international case study book ET-Cases and several other books. He is the editor of two books and has more than 17 years of experience (both in industry and in educational institutions).
Amit Kumar Bhandari is Associate Professor of Economics at Rishi Bankim Chandra Evening College and a Research Fellow at IZA in Bonn. He holds a PhD in economics from the University of Kalyani and has previously served as a Lecturer in economics at the Indian Institute of Social Welfare and Business Management. He has a rich publication record, with research interests in labour economics, education, health behaviours, inequality, and public economics. He has also demonstrated his leadership and project management skills by serving as a Project Director for multiple government-funded research projects.
Dipak Saha is currently Professor of Marketing at the Department of Management, Institute of Engineering and Management, Kolkata, India, and has over 19 years of corporate and academic experience. He obtained his PhD from the University of North Bengal. He has published several articles in reputed and renowned scholarly journals. He is the co-author of the textbook, Marketing: A Conceptual Framework. He is a consultant and trainer in the field of Critical Thinking @Workplace and Strategic Management Decisions. He is the recipient of the Academic Excellence Award 2020 from the Academy of Management Professionals, India. His areas of interest are marketing analytics, consumer behaviour, and brand management.
Rabin Mazumder is a professor of Economics and Head of the Department of Management, Institute of Engineering and Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 20 years of academic experience. His research papers have appeared in reputed journals. His book chapters have been published in various publications. He also authored two books on economics at the secondary and undergraduate levels. His areas of interest are development economics, consumer behaviour and brand management.
