Pixels and Place: Designing Human Experience Across Physical and Digital Spaces

Kate O'neill

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Lingua: inglese

Editore: Ko Insights, 2016

0692732268 / 9780692732267

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

The distinction between online and offline, between digital and physical, once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and tech humanist Kate O'Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data. In looking at the opportunities presented by the convergence of physical and digital, O'Neill also examines the underlying meaning of place, as well as the abundant metaphors of place already in use in digital experience, and how we can shape our audiences' experiences more meaningfully in alignment with our own business objectives. Executives, strategists, marketers, city planners, and anyone who creates experiences for humans will take away valuable insights from this book.

Codice articolo CIN0692732268G

Titolo
Pixels and Place: Designing Human Experience Across Physical and Digital Spaces
Autore
Kate O'neill
Editore
Ko Insights
Anno di pubblicazione
2016
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0692732268
ISBN 13
9780692732267

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 2 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,45
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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