Poke the Box

Seth Godin

ISBN 10: 1936719002 / ISBN 13: 9781936719006

Editore: The Domino Project, 2011

Codice articolo mon0000334830

Riassunto:

Presents a call to action about taking initiative, embracing change, and risking failure.

Informazioni sull?autore: Seth Godin has written 12 books – all bestsellers – that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America's Greatest Marketer,” and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

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Titolo: Poke the Box
Casa editrice: The Domino Project
Data di pubblicazione: 2011
Legatura: hardcover
Condizione: Good