Political Campaign Communication : Principles and Practices

Denton, Robert E., Jr.; Trent, Judith S.; Friedenberg, Robert V.

ISBN 10: 1538112604 / ISBN 13: 9781538112601

Editore: Rowman & Littlefield Publishers, 2019

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Riassunto:

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

• Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns.
• Political campaign communication from the ground-breaking 2016 presidential election.
• Expanded material on use and tactics of social media, new platforms and communication technologies.

One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

Informazioni sull'autore: Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.

Judith S. Trent is professor emerita of communication at the University of Cincinnati. She is the author of numerous books, book chapters, and journal articles. She has written and spoken widely on the subject of political campaign communication and is a frequent commentator and analyst on political campaigns and candidates for the ABC, NBC, and CBS television affiliates in Cincinnati, as well as Ohio/Cincinnati newspapers.

Robert V. Friedenberg is professor emeritus of communication at Miami (Ohio) University. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.

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Titolo: Political Campaign Communication : ...
Casa editrice: Rowman & Littlefield Publishers
Data di pubblicazione: 2019
Legatura: Brossura
Condizione: good