Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Judith S. Trent; Robert V. Friedenberg; Robert E. Denton Jr.

ISBN 10: 1442206721 / ISBN 13: 9781442206724

Editore: Rowman & Littlefield Publishers, 2011

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1442206721I3N10

Riassunto:

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communicationcontinues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

Informazioni sull'autore: Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Dati bibliografici

Titolo: Political Campaign Communication: Principles...
Casa editrice: Rowman & Littlefield Publishers
Data di pubblicazione: 2011
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket