Political Communication: The Manship School Guide

ISBN 10: 0807137898 / ISBN 13: 9780807137895

Editore: LSU Press, 2011

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0807137898I4N00

Riassunto:

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.
This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.
More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy.
Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.
With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

Informazioni sull?autore:

Robert Mann is the Manship Chair and a professor in the Manship School of Mass Communication and co-director of the Reilly Center for Media & Public Affairs at Louisiana State University.
David D. Perlmutter is director of the School of Journalism and Mass Communicationand a professor and Starch Faculty Fellow at the University of Iowa. He is the author of many books, most recently Blogwars: The New Political Battleground.

Dati bibliografici

Titolo: Political Communication: The Manship School ...
Casa editrice: LSU Press
Data di pubblicazione: 2011
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione