Positioning: The Battle for Your Mind, 20th Anniversary Edition

Ries, Al; Trout, Jack

ISBN 10: 0071359168 / ISBN 13: 9780071359160

Editore: McGraw-Hill Companies, 2001

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0071359168I3N00

Riassunto:

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Informazioni sugli autori: Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Dati bibliografici

Titolo: Positioning: The Battle for Your Mind, 20th ...
Casa editrice: McGraw-Hill Companies
Data di pubblicazione: 2001
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket
Edizione: terza edizione